6 Reasons to Shop Small Businesses this Christmas

Since the start of COVID, small businesses everywhere have been in a struggle. We’ve seen too many great businesses close their doors for so many reasons. If only there was something we can do to help. Well, there is! This Christmas, why not shop small?

Wade and I want to encourage you to consider purchasing items from one of the small businesses below, or making a serious effort to shop the small businesses in your own town. Places like Amazon and Target already get enough of our money. Let’s put our money where our mouth is and give back to our communities. Let’s help them thrive this holiday season! Shop during their sales around Black Friday and giving them a shout out on social media. Let’s help them overcome everything they have been through these past few years.

Below you will find some small businesses that Wade and I personally love. We receive nothing in promoting these businesses (just to be clear). We make no money from sharing these businesses- but your money blesses a family. It puts food on the table of real families and it strengthens the local economy. You can click on any of the website links below to directly shop each business. I labeled the ones that are LOCAL to the Jacksonville, Gainesville and Saint Augustine areas.

A few businesses have generously given us discount codes for all of you to use! Please be sure to apply that at checkout when shopping.

5th and Paisley is owned by a mom and her four daughters. Their store is located downtown in Green Cove Springs here in Florida, you can also shop online. They attend markets and events through out the year and also provide a private shopping session or you can schedule a Sip and Shop with your girlfriends at their store! To visit their store, click here.

We have worked with 5th and Paisley on a few projects and love their clothes and customer service! They love helping their customers find pieces of clothing that make them feel beautiful. The ladies are so sweet and we love supporting this business and always sending our client their way!

Website | NEVERFADE15 at checkout | Instagram


Social House Coffee is a husband and wife owned coffee shop located in the Avondale area of Jacksonville, Florida. Arrelious, a former Jacksonville Jaguars player, knew that when he retired he wanted to find a way to connect and give back to the Jacksonville community that supported him for so many years. 

We love to have coffee dates before church at Social House. The baristas at this coffee shop are so friendly and we always enjoy our coffee and breakfast from here.



All natural product line includes: candles, soaps, bath bombs, lip balms and more.
They design and create each product with your health and the planet at the top of our list.

Wade and I shopped this business while attending the Markets for Makers that comes to Jacksonville a few times a year. The owner was so sweet and helped us pick out the perfect gift for Wade’s mom for her birthday.



Happily Chic Designs is a husband and wife business that creates personalized Bridal + Bachelorette Gifts since 2017. They do custom orders as well. 
Their business has been featured on @theknot 

We have ordered from Happily Chic Designs a few times and love their customer service! They are so helpful to ensure you get the perfect item!



Premier Gift Shop & Boutique in Roswell and Woodstock, GA. Audrey Findlay and Barbara Rowe are sisters who own the shops. They offers unique gifts, apparel, jewelry, monogrammed items, frames, candles, tabletop Bath and Body, baby and collegiate items!!

Wade and I shop at Findlay Rowe from time to time while visiting our cabin in Blue Ridge. The owners are such down to earth people who love their community. We love supporting this shop!

WEBSITE | 15% OFF when you sign up for newsletter | INSTAGRAM


Before we wrap up our list, we want to include our business as well. We are Shelby and Wade Williams, a husband and wife photo and film team. We love working together and providing a great experience for our clients that feels more like a friendship. We specialize in weddings, couples and senior portraits. We are all about making things fun, unforgettable and special for each and every one of our clients!


– Shelby Williams

November 18, 2022

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